What Salesforce has to do with hit TV series House of Cards

Salesforce and Netflix Team shot

Making the data connection on the 2016 World Tour

Last week I was at the head of the line to get the latest from our Salesforce friends at their most recent World Tour spectacle. The event was a sell-out, reflecting how important Salesforce is to the business world in New York. I talked to people from a world of different organizations, from non-profits to financial services, manufacturing, tech and retail. The overriding reason for their commitment to Salesforce is the desire to innovate operationally.

Good news for us, because that’s what we aim to empower with Sage People’s HRMS. As the leading HR app on the Salesforce platform and because the company is seen as the platform of choice across entire businesses, it’s more attractive than ever for them to deliver an enlightened HR function with the same sophistication in analysis and targeting as other areas.

Here are my top five highlights from the Salesforce World Tour New York:

  1. Service is the new sales. It was a message that resonated through all the presentations. Savvy organizations are working closely with their customers, because they know for a fact that these positive relationships drive growth. It rings true for Sage People in two ways. First, our own explosive growth is directly connected to our 99.5% customer retention rate. Second, we and our customers know the value of applying the same principle to employees, to achieve a similar success factor.
  1. People from admired and cool brands were there, explaining why they’ve chosen Salesforce. It’s great to know that the platform meets the exacting demands of future-focused and successful businesses including LiveNation, Turbotax, Red, Netflix and Unilever.
  1. I love a data testimonial: Netflix shared their success story of deciding to invest in the blockbusting series House of Cards based on data about audience attraction to actors and the viewing stats for the UK show. I’m a huge fan of the show and was amused to learn that even the 15 second gap between episodes is fine-tuned based on data, for optimum audience retention!
  1. Salesforce is committed to corporate responsibility and led by example, with the opening session introduced by an amazing high school band. Supported by a music charity, the group’s cover of Bruno Mars’ “Locked out of Heaven” was AMAZING!
  1. My personal favorite speaker was broadcaster Joan Lunden. Her success in a male-dominated era (the 70s and 80s) makes her a legend. She had some amazing anecdotes and brilliant leadership tips. Enthusiasm is the key to turning an opportunity into success. Be nice to everyone that supports you. Take every assignment and make it great. Simple inspiration for everyone, in HR and beyond.

If you missed us at Salesforce’s World Tour events recently, why not register for Dreamforce, October 4-7. If you’ve never been before, it’ll be a business trip you’ll never forget!

 

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