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Examples of performance review objectives

Best practice examples of performance review objectives can help you make yours more effective. Most organizations like to agree objectives for employees, to help them focus on priorities and to measure progress throughout the year. Good performance review objectives need to be SMART – specific, measurable, achievable, relevant and timebound. Here are some examples:

  • Complete the energy efficiency review by the end of the year, including a fully approved user manual
  • For customer-facing work this year, achieve average satisfaction ratings from clients of 90% or more
  • Achieve annual sales quota of £300,000, with at least £50,000 billed per quarter
  • Increase subscriptions to the trade newsletter by 10% each month through advertising, PR and social media promotions (within agreed budget)
  • Stay within budget for cleaning materials while delivering a service that’s rated very good or better by every client
  • Achieve diploma level in your sponsored CIM marketing operations qualification by September and present at a team meeting to summarize the most important learnings for your role

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